Geo-fencing marketing is the perfect solution for people that want to target a group of people attending a specific
event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting.
How does Geofence Marketing work?
Geofencing is a location-based digital marketing tool that allows advertisers to send messages to smartphone users in a defined geographic area. This technology allows us to identify parks, buildings, homes, and other locations. Once identified, we outline the identified locations with a digital fence. When any smart device crosses this "fence", the unique ID of that device is captured and mapped against the demographic and geographic overlays in place at that geofencing location. If the overlays are a match to the device's unique ID, the advertiser's digital display ads would then be served to that device as a result of meeting the pre-designated criteria. The embedded digital display ads are delivered to the user via over 1 million websites and applications partnered with The DMI Group. A few of the partnered websites include sites and apps such as; Fox News, CNN, Weather.com, Candy Crush and millions more of the top applications and websites.
We can build your geofence where your customers are, not where you want them to be. Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is my advertising producing actual Walk-In customers to my store?
The DMI Group never cuts corners when it comes to effective marketing! Our geofencing technology can track those who have seen your advertisements and document if they walked inside your store. Conversion zones are a powerful means of tracking your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Advanced B2B & B2C Geofencing (Segmenting users from employees to customers)
As part of our advanced tier of geofencing, our team can segment users, and phase out those who are employees versus actual customers. Why does that matter? If you want to reach individuals who are hospital administrators instead of patients, we can do that. If you want to target people who visited a location 5 times a week, we can segment those individuals. Here are the other practical uses of segmentation geofencing:
An organization that wants to reach the employees of a location versus the customers
A company that needs to build an audience based on their core customers being B2B customers
Organizations trying to achieve more efficiencies in ad spend by eliminating employees from their targeting pool
Reach those users on desktop devices instead of mobile devices