Conversion zones are a powerful means to track your online advertising to offline storefront traffic and conversions
How does Conversion Zone Tracking Work?
A virtual geofence is traced around an area where the advertiser wants to target customers visiting another location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the advertiser’s locations.
When the customer enters the geofenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device (and has previously been served the advertiser’s ad), the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geofencing campaign.
Now you can truly determine the impact your advertising is having on people who have seen your advertisements and travel to your designated conversion zone. Our team has the ability to track all data on our reporting dashboard and give you a detailed rundown of the information.
Worried that conversion zone tracking will interfere with your natural visitor analytics? NO NEED!
Our team can track the number of people who would have naturally visited your storefront versus the number of people who visited your storefront as a result of seeing your Ads. This technology is called Geo-Lift. We calculate the analytics by looking at the percent increase in natural storefront visitors against the advertising percent increase in storefront visitors. This allows you to have a clear understanding as to how effective your advertisements are, and how your marketing dollars are working for you.