Digital Marketing

There's a real solution to helping your customers remember your business, and it's through Digital Advertising!

Did you know that the average American uses their phone over 144 times per day? Imagine if your ads could follow your consumers EVERYWHERE they go online! From checking the weather to reading the news to playing their favorite games, your ads will be at the forefront of it all. You know those ads that pop up on the sidebar of your favorite websites? Yep! That's where your ads will be when you use Digital Advertising from The DMI Group! We partner with over 1 million websites and applications and have over 3,000 different demographic cross-sets to ensure we're targeting your ideal audience. This is one of the best tools to have in your brand awareness toolbox!

Forget the string around your finger.

With so many different capabilities,

which digital service is right for YOUR business?

Ideal for targeting brick-and-mortar locations

Our Advanced Geofencing Technology allows you to draw an invisible fence around specific businesses or locations and capture the consumers who walk into the building. Your ads will serve on the consumer's devices for up to 30 days after their IP address is captured!

*PRO TIP: Does your business have a physical location? Add Conversion Zone Tracking (AT NO ADDITIONAL CHARGE) and we'll track how many consumers view your ad and walk into your location. Confirmed leads are always a win!
Ideal for businesses that have a specific audience, or are in a service-based industry
We take the technology from traditional geofencing, and kick it up a notch! Based on your ideal audience, we'll curate a list of demographics (such as age, credit score, gross income, interests and hobbies, or even the type of car they drive) and combine it with zip codes in your service area to serve ads directly to who YOU want to talk to!
Ideal for all business types

Welcome to the reverse of Pay-Per-Click. Instead of sponsoring ads on Google and crossing our fingers that your consumer clicks, we can serve ads to their device based on their search history! Our SEO team will curate a list of long and short-tail keywords that are relevant to your industry. Anytime a consumer within your service area searches those phrases...BAM! They get served your ads for up to 30 days
Ideal for all business types

Hosting or attending an event? Or even better, can't attend an event due to a conflict? Your business can still be there, loud and proud with Event Targeting! Just let us know the dates of the event. We'll draw an invisible fence around the event location, capture the IP addresses of all attendees, and start serving ads immediately to their devices. We'll retarget those attendees' devices for up to 30 days after the event, making sure your brand is still top-of-mind even when the event is over!

Let's Get Started!

With so many different capabilities, which digital service is right for YOUR business?

How does Geofence Marketing work?

Geofencing is a location-based digital marketing tool that allows advertisers to send messages to smartphone users in a defined geographic area. This technology allows us to identify parks, buildings, homes, and other locations. Once identified, we outline the identified locations with a digital fence. When any smart device crosses this "fence", the unique ID of that device is captured and mapped against the demographic and geographic overlays in place at that geofencing location. If the overlays are a match to the device's unique ID, the advertiser's digital display ads would then be served to that device as a result of meeting the pre-designated criteria. The embedded digital display ads are delivered to the user via over 1 million websites and applications partnered with The DMI Group. A few of the partnered websites include sites and apps such as; Fox News, CNN, Weather.com, Candy Crush and millions more of the top applications and websites.

We can build your geofence where your customers are, not where you want them to be. Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.

Is my advertising producing actual Walk-In customers to my store?

The DMI Group never cuts corners when it comes to effective marketing! Our geofencing technology can track those who have seen your advertisements and document if they walked inside your store. Conversion zones are a powerful means of tracking your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Advanced B2B & B2C Geofencing (Segmenting users from employees to customers)

As part of our advanced tier of geofencing, our team can segment users, and phase out those who are employees versus actual customers. Why does that matter? If you want to reach individuals who are hospital administrators instead of patients, we can do that. If you want to target people who visited a location 5 times a week, we can segment those individuals. Here are the other practical uses of segmentation geofencing:

An organization that wants to reach the employees of a location versus the customers

A company that needs to build an audience based on their core customers being B2B customers

Organizations trying to achieve more efficiencies in ad spend by eliminating employees from their targeting pool

Reach those users on desktop devices instead of mobile devices

Geo-fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting.
How does Conversion Zone Tracking Work?

A virtual geofence is traced around an area where the advertiser wants to target customers visiting another location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Zone is traced around one or more of the advertiser’s locations.

When the customer enters the geofenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device (and has previously been served the advertiser’s ad), the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geofencing campaign.

Now you can truly determine the impact your advertising is having on people who have seen your advertisements and travel to your designated conversion zone. Our team has the ability to track all data on our reporting dashboard and give you a detailed rundown of the information.

Worried that conversion zone tracking will interfere with your natural visitor analytics? NO NEED!

Our team can track the number of people who would have naturally visited your storefront versus the number of people who visited your storefront as a result of seeing your Ads. This technology is called Geo-Lift. We calculate the analytics by looking at the percent increase in natural storefront visitors against the advertising percent increase in storefront visitors. This allows you to have a clear understanding as to how effective your advertisements are, and how your marketing dollars are working for you.

Conversion zones are a powerful means to track your online advertising to offline storefront traffic and conversions
Engage with Consumers who are searching for Content related to YOUR Business!

Contextual targeting looks at the category or keywords of the current page a consumer is viewing, and then serves them ads that are highly relevant to that content. Viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers! This is the perfect way to ensure your marketing dollars are being used to serve your target audience. With our additional layering option of targeting keywords within those categories, you can even target content that has keywords you specify in your advertising campaigns, not just categories. This allows for an even more targeted campaign regardless of it being for brand awareness or direct response purposes.

Keyword Advantages -

Keyword Level Performance: Our contextual keyword targeting enables you to target pages containing competitive product terms, brand terms, and other highly relevant phrases that drive improved performance.

Multiple Options: Get as granular as you like with keywords or keep it high-level based on categories. Balance reach and performance to meet the goals of your specific campaign.

Complete Transparency: Learn how each keyword and category perform and use that insight to improve existing and future campaigns.

Massive Scale: Use contextual targeting across all the major real-time bidding exchanges.

With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.
How can Event Targeting Work for YOUR business?

Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event or function. You're able to reach those consumers whether you or your business is in attendance or not! With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1-mile radius targeting. There are a number of ideal geofencing locations including:

Stadiums, Buildings

Arenas

Convention Centers/Trade Shows

Parks

Festivals

Concerts

and more!

Advantages to Event Targeting:

Granularity down to the hour

A tool that builds audiences based on physical locations during a specific date and time windows.

Fully automated process to run Event Targeting campaigns to single or multiple locations, dates and times.

Audiences are portable and reusable.

With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.
How can Event Targeting Work for YOUR business?

Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event or function. You're able to reach those consumers whether you or your business is in attendance or not! With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1-mile radius targeting. There are a number of ideal geofencing locations including:

Stadiums, Buildings

Arenas

Convention Centers/Trade Shows

Parks

Festivals

Concerts

and more!

Advantages to Event Targeting:

Granularity down to the hour

A tool that builds audiences based on physical locations during a specific date and time windows.

Fully automated process to run Event Targeting campaigns to single or multiple locations, dates and times.

Audiences are portable and reusable.

With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.
How can Event Targeting Work for YOUR business?

Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event or function. You're able to reach those consumers whether you or your business is in attendance or not! With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1-mile radius targeting. There are a number of ideal geofencing locations including:

Stadiums, Buildings

Arenas

Convention Centers/Trade Shows

Parks

Festivals

Concerts

and more!

Advantages to Event Targeting:

Granularity down to the hour

A tool that builds audiences based on physical locations during a specific date and time windows.

Fully automated process to run Event Targeting campaigns to single or multiple locations, dates and times.

Audiences are portable and reusable.

With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.
How can Event Targeting Work for YOUR business?

Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event or function. You're able to reach those consumers whether you or your business is in attendance or not! With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1-mile radius targeting. There are a number of ideal geofencing locations including:

Stadiums, Buildings

Arenas

Convention Centers/Trade Shows

Parks

Festivals

Concerts

and more!

Advantages to Event Targeting:

Granularity down to the hour

A tool that builds audiences based on physical locations during a specific date and time windows.

Fully automated process to run Event Targeting campaigns to single or multiple locations, dates and times.

Audiences are portable and reusable.

With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.
How can Event Targeting Work for YOUR business?

Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event or function. You're able to reach those consumers whether you or your business is in attendance or not! With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1-mile radius targeting. There are a number of ideal geofencing locations including:

Stadiums, Buildings

Arenas

Convention Centers/Trade Shows

Parks

Festivals

Concerts

and more!

Advantages to Event Targeting:

Granularity down to the hour

A tool that builds audiences based on physical locations during a specific date and time windows.

Fully automated process to run Event Targeting campaigns to single or multiple locations, dates and times.

Audiences are portable and reusable.

With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.