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© 2017 The DMI Group

Corporate Headquarters:

364 East Main Street, Suite 411

Middletown, Delaware 19709

Phone: (302) 223-9448

NYC Manhattan:

1178 Broadway, 3rd Floor, Suite 1280

New York, NY 10001

Phone: (212) 547-8863

Contextual

Keyword Targeting

Engage with Consumers who are searching for Content related to YOUR Business! 

With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.

Contextual targeting looks at the category or keywords of the current page a consumer is viewing, and then serves them ads that are highly relevant to that content. Viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers! This is the perfect way to ensure your marketing dollars are being used to serve your target audience. With our additional layering option of targeting keywords within those categories, you can even target content that has keywords you specify in your advertising campaigns, not just categories.  This allows for an even more targeted campaign regardless of it being for brand awareness or direct response purposes.

Keyword Advantages -

Keyword Level Performance: Our contextual keyword targeting enables you to target pages containing competitive product terms, brand terms, and other highly relevant phrases that drive improved performance.

 

Multiple Options: Get as granular as you like with keywords or keep it high-level based on categories. Balance reach and performance to meet the goals of your specific campaign.

 

Complete Transparency: Learn how each keyword and category performs and use that insight to improve existing and future campaigns.

 

Massive Scale: Use contextual targeting across all the major real-time bidding exchanges.